Financial Terms Explained
New to investing? This glossary explains common financial terms in plain, jargon-free language.Tip: When Tendrill uses a term you don’t know, just ask! “What does P/E ratio mean?” works great.
A
After-hours trading
After-hours trading
Trading that occurs after the regular stock market closes (4:00 PM - 8:00 PM ET). Prices can move significantly on after-hours news like earnings reports. After-hours volume is lower, so prices can be more volatile.
Allocation
Allocation
How your money is distributed across different investments. For example, “60% stocks, 40% bonds” or “30% tech, 20% healthcare.” Good allocation helps manage risk.
Analyst
Analyst
A professional who researches companies and makes recommendations (buy, hold, sell). Analyst reports include price targets and ratings that can influence stock prices.
B
Bear market
Bear market
When the stock market drops 20% or more from its recent high. Called a “bear” market because bears swipe downward. The opposite of a bull market.
Blue chip
Blue chip
Large, well-established, financially stable companies with a history of reliable performance. Examples: Apple, Microsoft, Johnson & Johnson. Generally considered lower risk.
Bull market
Bull market
When the stock market rises 20% or more from its recent low, or a sustained period of rising prices. Called a “bull” market because bulls thrust upward.
Buyback
Buyback
When a company uses its cash to buy back its own shares from the market. This reduces shares outstanding, which typically boosts earnings per share. Generally seen as positive for shareholders.
C
Capital gains
Capital gains
Profit from selling an investment for more than you paid. If you bought a stock at 150, your capital gain is $50. Subject to taxes.
Compounding
Compounding
When your investment returns generate their own returns. Like a snowball rolling downhill - it gets bigger over time. The earlier you start investing, the more time compounding has to work.
Cost basis
Cost basis
What you originally paid for an investment, including any fees. Used to calculate capital gains when you sell. If you bought at different prices, it’s the average cost per share.
D
Diversification
Diversification
Spreading your investments across different stocks, sectors, and asset types to reduce risk. “Don’t put all your eggs in one basket.” If one investment drops, others may hold steady or rise.
Dividend
Dividend
A cash payment that some companies distribute to shareholders, typically quarterly. If you own 100 shares and the dividend is 50. Not all companies pay dividends.
Dividend yield
Dividend yield
Annual dividend divided by stock price, expressed as a percentage. If a 3/year in dividends, the yield is 3%. Higher yield = more income relative to price.
Downgrade
Downgrade
When an analyst changes their rating on a stock from more positive to less positive (e.g., from “Buy” to “Hold”). Can cause the stock price to drop.
E
Earnings
Earnings
A company’s profits, usually reported quarterly. “Earnings per share” (EPS) is total profit divided by shares outstanding. Earnings reports are major events that can move stock prices significantly.
Earnings per share (EPS)
Earnings per share (EPS)
ETF (Exchange-Traded Fund)
ETF (Exchange-Traded Fund)
A basket of stocks that trades like a single stock. VOO holds all 500 S&P 500 companies. ETFs offer instant diversification - own hundreds of companies in one purchase.
Ex-dividend date
Ex-dividend date
The date that determines who receives the next dividend. Buy before this date = you get the dividend. Buy on or after = the seller gets it. Stocks often drop by the dividend amount on this date.
F
Federal Reserve (Fed)
Federal Reserve (Fed)
The U.S. central bank that controls interest rates and monetary policy. Fed decisions affect all markets - rate hikes often hurt stocks, rate cuts often help them.
Free cash flow
Free cash flow
Money a company generates after paying all expenses and investments. Companies with strong free cash flow can pay dividends, buy back stock, or invest in growth. Generally a sign of financial health.
G
Growth stock
Growth stock
A stock expected to grow faster than average. Often doesn’t pay dividends because it reinvests profits. Examples: tech companies, younger companies. Higher potential return but also higher risk.
Guidance
Guidance
A company’s prediction of its future performance. “Raising guidance” means they expect to do better than previously thought - usually positive for the stock. “Lowering guidance” is negative.
I
Index
Index
A benchmark that tracks a group of stocks. The S&P 500 index tracks 500 large U.S. companies. The Nasdaq tracks tech-heavy stocks. Investors compare their performance to indexes.
Index fund
Index fund
A mutual fund or ETF that tracks an index. Instead of a manager picking stocks, it simply holds everything in the index. Usually low-cost and popular for passive investing.
Inflation
Inflation
When prices rise over time, reducing purchasing power. The Fed targets 2% annual inflation. Higher inflation often leads to higher interest rates, which can hurt stock prices.
M
Market capitalization (Market cap)
Market capitalization (Market cap)
Total value of a company’s stock. Stock price × shares outstanding. Apple at 10B), mid-cap (2B).
Mutual fund
Mutual fund
A pool of money from many investors, managed by professionals who pick stocks. Unlike ETFs, mutual funds trade once per day at closing price. Often have higher fees than index ETFs.
P
Portfolio
Portfolio
All your investments combined. Your stocks, bonds, ETFs, and other assets together form your portfolio. Portfolio management involves choosing what to own and in what proportions.
P/E ratio (Price-to-Earnings)
P/E ratio (Price-to-Earnings)
Stock price divided by earnings per share. If a stock is 5 EPS, P/E is 20. Indicates how much investors pay per dollar of earnings. Higher P/E = higher expectations for growth. Average is roughly 15-20.
Price target
Price target
An analyst’s estimate of where a stock should trade in the future (usually 12 months). Not a prediction, but an opinion on fair value. Stocks often move when price targets are raised or lowered.
Pre-market trading
Pre-market trading
Trading that occurs before the regular market opens (4:00 AM - 9:30 AM ET). Like after-hours, volume is lower and prices can be volatile. News released overnight affects pre-market prices.
R
Rebalancing
Rebalancing
Adjusting your portfolio back to target allocations. If stocks outperformed and you’re now 80% stocks instead of your target 60%, you’d sell stocks and buy bonds to rebalance. Usually done quarterly or annually.
Revenue
Revenue
Total money a company brings in before expenses. Also called “sales” or “top line.” Different from profit (earnings), which is revenue minus costs.
Risk tolerance
Risk tolerance
How much uncertainty you can handle. High risk tolerance = comfortable with big swings for potentially bigger returns. Low risk tolerance = prefer stability over maximum growth.
S
Share
Share
Stock split
Stock split
When a company divides existing shares into more shares. A 4-for-1 split turns 1 share at 100 each. Total value stays the same. Makes shares more accessible.
S&P 500
S&P 500
An index of 500 large U.S. companies. The most common benchmark for U.S. stock market performance. “The market was up 1%” usually refers to the S&P 500.
U
Upgrade
Upgrade
When an analyst changes their rating from less positive to more positive (e.g., from “Hold” to “Buy”). Often causes the stock price to rise.
V
Value stock
Value stock
A stock trading below what the company appears to be worth based on fundamentals. Often mature companies with stable earnings and dividends. Opposite of growth stocks in investing style.
Volatility
Volatility
How much a stock’s price bounces around. High volatility = big swings up and down. Low volatility = relatively stable. Tech stocks tend to be more volatile than utilities.
Y
YTD (Year-to-Date)
YTD (Year-to-Date)
Performance since January 1st of the current year. “Apple is up 15% YTD” means it’s gained 15% since the year began.
Yield
Yield
Return on an investment, usually expressed as a percentage. Dividend yield is annual dividends / stock price. Bond yield is interest payments / bond price.
Still confused?
Just ask Tendrill! Text “what does [term] mean?” and get a plain-English explanation in context of your portfolio.Ask Tendrill
Learn concepts in the context of YOUR investments